People love asking this question, and it’s a pet peeve that I constantly bring up. Here’s the short answer (scroll below the video for a more descriptive answer)…
The idea of “best” time to post on any social media channel is tiresome for a couple of reasons:
- There is no such thing as a single best time to post– every brand is different
- Wouldn’t the “best” time refer to when the most people are online, AKA the time with the most competition?
Technically speaking, if a said time garners the highest amount of engagement, the answer would be yes…. BUT it differs for each brand. Who is your audience? Are there patterns in their online presence? Are they typically more active in the morning, or perhaps in the middle of the night? You’re going to have to look into your Facebook Insights or a third party tool to find out the answer (assuming you have a good sample size of posting data already).
My advice: if you’re a local business, try to make sure at least one of your posts is between traditional business hours in your local time. My second piece of advice: don’t get analysis paralysis about the topic.
Quote this! The best time to post on social media is all the time (within limits). For Facebook, our limit is 3 times a day, spread out by a few hours.
Hope that helps.